Archive for Instagram

Houses are the new Instagram influencers — so it’s a shame most millennials in the US will likely be renters for years

Instagram influencers can forget the #OOTD (outfit of the day) — fashion is no longer the only way to build a cash-inducing Insta following.

Enter the home-décor influencer, who has found a way to turn their home into a “money-making social media star,” as Ronda Kaysen reported for The New York Times.

By creating a feed that functions as a photo tour of their house, these influencers have attracted thousands of followers, Kaysen wrote, citing @mytexashouse’s 449,000 followers and @erin_sunnysideup’s 241,000 followers as examples.

“Some have gained traction chronicling the restoration of an old home or the construction of a new one,” Kaysen said. “A few dabble in areas like fashion, parenting, cooking and makeup, but they primarily peddle the infinite marketability of a home’s interior, with all its trappings.”

The concept is nothing new. Reality TV shows, from the 1980s’ “Lifestyles of the Rich and Famous” to today’s HGTV line-up, have long catered to society’s obsession with seeing inside people’s homes, Kaysen said — Instagram is just making the concept more accessible.

It’s a balancing act between presenting a curated, though revealing, version of your home life, from family photos to spotless and organized living spaces, and not oversharing.

Read more: Scrunchies, $80 Fjallraven backpacks, and Birkenstocks: There’s a new type of ‘it’ girl online, and of course the internet is already hating on her

Those who have found a way to build a following and engagement generate money through affiliate commissions, sponsored ads, and merchandise promotions, according to Kaysen. Earnings are unknown, but an influencer with 100,000 followers can earn $1,000 per post, she said, citing Instagram platform Later.

The irony here is that many of the average home-décor influencer’s generational peers are likely to be renters for years.

Thanks to an increasingly expensive housing market, millennials are renting longer and buying later. First-time homebuyers today are likely to pay 39% more than first-time homebuyers did nearly 40 years ago, according to Student Loan Hero. A report by SmartAsset found that in some cities, the median home outweighed the median income by so much that it could take nearly a decade to save for a 20% down payment.

So, while some millennials are churning a profit off their big houses, others don’t even have enough money for a starter home.

Handling fake news

Instagram is evaluating another approach to handle fake news. The online networking platform is adding a possibility for users to report posts that they think don’t look very right or which contain false data.

When Instagrammers utilize the new ‘false data’ apparatus to report content, the organization says it will utilize these reports to prepare computerized reasoning to search out dodgy substance later on.

For what reason are Instagram doing this? All things considered, there’s loads of false data on the web at the present time.

Facebook, which own Instagram, needs to improve the manner in which it manages this falsehood and it needs users to get included.

Stephanie Otway from Facebook stated: “This is an initial step as we work towards a more comprehensive approach to tackling misinformation.”

Is this a good idea? Do you think you would use it? Share your thoughts in the comments below.