When creating an account on Twitter you’ll need to pick an avatar, either a pre-fab supplied by Twitter or one you create yourself. What should you use? I suppose when you first start out it’s easier to simply pick a pre-fab, but eventually you’ll need your own unique avatar.
As a business tweeter it may seem the logical thing is to use your company logo as your avatar. However, things might not be as straight forward as one may think. It seems people (customers perhaps) prefers to communicate with other people, not anonymous company logotypes. It seems the preferred type of avatar is your face. People want to know who they’re communicating with.