Tag Archive for instagram

Houses are the new Instagram influencers — so it’s a shame most millennials in the US will likely be renters for years

Instagram influencers can forget the #OOTD (outfit of the day) — fashion is no longer the only way to build a cash-inducing Insta following.

Enter the home-décor influencer, who has found a way to turn their home into a “money-making social media star,” as Ronda Kaysen reported for The New York Times.

By creating a feed that functions as a photo tour of their house, these influencers have attracted thousands of followers, Kaysen wrote, citing @mytexashouse’s 449,000 followers and @erin_sunnysideup’s 241,000 followers as examples.

“Some have gained traction chronicling the restoration of an old home or the construction of a new one,” Kaysen said. “A few dabble in areas like fashion, parenting, cooking and makeup, but they primarily peddle the infinite marketability of a home’s interior, with all its trappings.”

The concept is nothing new. Reality TV shows, from the 1980s’ “Lifestyles of the Rich and Famous” to today’s HGTV line-up, have long catered to society’s obsession with seeing inside people’s homes, Kaysen said — Instagram is just making the concept more accessible.

It’s a balancing act between presenting a curated, though revealing, version of your home life, from family photos to spotless and organized living spaces, and not oversharing.

Read more: Scrunchies, $80 Fjallraven backpacks, and Birkenstocks: There’s a new type of ‘it’ girl online, and of course the internet is already hating on her

Those who have found a way to build a following and engagement generate money through affiliate commissions, sponsored ads, and merchandise promotions, according to Kaysen. Earnings are unknown, but an influencer with 100,000 followers can earn $1,000 per post, she said, citing Instagram platform Later.

The irony here is that many of the average home-décor influencer’s generational peers are likely to be renters for years.

Thanks to an increasingly expensive housing market, millennials are renting longer and buying later. First-time homebuyers today are likely to pay 39% more than first-time homebuyers did nearly 40 years ago, according to Student Loan Hero. A report by SmartAsset found that in some cities, the median home outweighed the median income by so much that it could take nearly a decade to save for a 20% down payment.

So, while some millennials are churning a profit off their big houses, others don’t even have enough money for a starter home.

Instagram to Facebook for $1,000,000,000

This is what I call a major league transfer. Facebook is paying a whopping $1 billion for this little picture company. Because this is really what it is. It’s a undeniably a very popular app, which is now also coming to Android. As you all probably know, it used to be exclusive to iPhone users to alter their photos by applying different filters.

Now, the fear would of course be that Facebook decides to make Instagram a part of Facebook, but according to Facebook this won’t happen.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

A lot has already been written about this deal, and a lot seems to focus on negative things. My question, however, is why does it have to be a negative thing that Instagram now is a part of the Facebook community? The fact is, that most Instagram users already share their altered photos on Facebook, as well as other social media websites. The ability to post your pictures on other social networks will not be removed according to Facebook, so what’s the problem?

Why not instead try to see the positive side of this, and be happy for the creators of Instagram who will now get a well deserved payoff, and those of us who have yet to discover the awesomeness of applying different filters to pictures taken with a mobile phone.