Tag Archive for marketing

What Mobile Marketing Can Do For Your Company

Were you aware that SMS messages are received and viewed within four minutes on average? This makes it pretty obvious that if you have not yet considered mobile marketing, this might be just what your company needs. Read this article for more great information just like this example.

Invest some time and effort into making your mobile marketing technique personal and customizable. If you are creating an application, make it unique and simple to use and consider providing customers with relevant customization options. If you are not creating a full blown application, at least make your mobile communications engaging and enjoyable.

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.

If you are making use of mobile marketing – send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself. Customers are busy people, and may forget what they had wanted to do without a reminder from you.

Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you’re sending out via mobile marketing, make sure you’re including an unsubscribe link so that people can opt out if they choose.

If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

In conclusion, there is a lot to learn about mobile marketing and a lot that you can do to help spread the word about your organization. Use the advice provided to you and use it in a way that works for you. Ideally, you can hit your target market with the utmost of accuracy.

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria. That’s what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test.

Evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.

1. Does it focus on the solution or benefit you provide?

Too often ads simply list product or service features. Don’t make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.

2. Does it have one, clear message?

What’s the one message you want to communicate? Make sure it’s not buried in too much information or it may not get across.

3. Is it focused on one, specific group of prospects?

Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects – it’s the only way to make sure you are addressing their needs.

4. Is it written in language these prospects can relate to?

If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.

5. Does it feature your Unique Selling Proposition?

This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It better come across loud and clear in everything you do

6. Does it have one, compelling point of focus?

Ever see an ad with so many things in it you didn’t know where to look first? Your prospects won’t know either if you try to cram too much into your ads or promotional materials.

7. Does it accurately communicate your business’ personality?

Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they “know” you. If you change your personality every week, they won’t come to know and trust you.

8. Does it give prospects more than one reason to respond?

Not everyone is ready to buy, or take the one, primary action you want them to take. Make sure you give them another reason to respond, or they are simply a lost lead.

9. Does it give prospects more than one way to respond?

Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn’t have computer access, or they’re away from their office but they want more information right now?

10. Do you have a specific objective for the marketing?

If you don’t know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.

5 things you can do to drive traffic to your blog

Blogs have been aroung for a while now. It’s not an understatement to say that almost everyone has a blog. The problem is that there are so many blogs that it is difficult to get heard. How do you get people to find your blog when there are millions of other blogs out there, and hundreds of them are about the same thing as your blog? Here is what you can do …

1. Fresh content – make sure you post new content on a regular basis. It doesn’t have to be every day, but the important thing is to make it regular. Try posting at least once a week.

2. Social Networking – you are probably already on some of these social media sites, like Facebook, Twitter, Tumblr and even Instagram. Use your presence there to promote your blog. Whenever you post something new on your blog, make sure to share it with your friends.

3. Visit other blogs – find other blogs with the same or similar topic as your blog and post comments. Often you will be able to attach a link to your own blog, and this will help other people find your blog.

4. Join forums – forums can be great places to connect with other people who share your interests. Find forums for your particular interests, or at least forums that concern the topic of your blog. Make sure to create a good signature as this will show everytime you write something in the forum. The more active you are, the more exposure your link will get.

5. Viral marketing – spread the word! Mention your blog whenever you get the chance. Talk to friends, to family, add a link to your blog to your emails and so on. Never underestimate the power of word of mouth.

These are just 5 things you can do to drive traffic to your blog. There are many more ways, but these are the ones I would recommend starting off with. Good luck!

A few simple and easy-on-the-wallet ways to market your website

So you have your website. You are happy with it. It looks good, and the content of your site is relevant. So how do you get people to visit your website?

There are several ways to do this. You have your SEO, i.e. Search Engine Optimization, which basically is about adapting your website to the different search engines’ criteria. This is not always an easy thing to do, since it requires a lot of work and research. The one search engine where most people want to rank high in is Google, but Yahoo and MSN Live are popular as well. I am not going to talk about SEO since that is a pretty complicated subject on its own.

The question is what else you can do to improve your visitor rate and in the process also your search engine rank. I will give you a short list below:

Link in e-mail
This is a simple one. Every time you send an e-mail to anyone you should put your website address in your signature. Creating a signature is easy, and it can be an effective tool to make people visit your website.

Link on business card
If you have a business, you should definitely have a business card. Your business will show the information you want to share, including your website address. Be generous with your business card. It is a cheap investment. Give it out to people you consider possible client, or even just good contacts. Make sure that your business card looks professional as it will increase the chances that the recipient will keep it and also visit your website. However, if you want to keep your costs even lower, even a “home-made” business card is better than no business card.

Link in letter head or foot
If you have a business it is also important that you create a letter head or letter foot or both. Do not forget to put your website address in among the rest of your contact information.

Do you participate in forums of any kind? Remember then that you can create your own personal signature. Usually you can add a website link, sometimes even more than one. This will also give you valuable inbound links to your website, which the search engines will credit you for.

In conclusion, there are so many different ways to spread your website address. I have just mentioned a few. It is your own imagination that sets the limits. Just remember, you do not have to spend a fortune on buying ad space in magazines and newspapers, or buy 30 seconds during the Super Bowl. Even with a tight budget you can reach success. It might just take a little more effort and time.

Top 3 Google Products

Google is the reason why so many people can watch, read and consult billions of relevant websites daily. I remember the times when conducting a proper online research required special skills and how people proudly advertise such research skills. Google has made internet browsing as easy as anything. The company received instant popularity with its launch in 1998 and became the main search engine in less than three years time.

Since then, Google has become more than just a search engine and has given birth to several spectacular products of its own. The list of services and products which Google offers are many but let’s discuss only the more popular ones here.

Google Android

Google Android made the idea of smartphones practical. The android software generated an entire new range of features for smartphones. A lot of companies are collaborating with Google’s Android Open Source Project to make more applications for the smartphone users. Android is helping half of internet users to log on to different websites, stream live shows, download, upload and share files through smartphones.


The world of social media offers more prospects for a single entity to manage. Google stepped into the social medium with its Buzz and +1 feature and is currently enjoying its official launch. Unlike Facebook, it is an invite only network and helps users categorize their family, friends, acquaintance and other contacts online. Some of the reports claim that over 20 million people have already joined G+ and this number is with shocking speed at 2 million users per day. The brawl between Facebook and G+ is an old story now. What we get to read more these days is how Facebook’s privacy setting is increasing the conversion rate for G+ and where G+ fails to give Facebook-like features.

Google Places

For small businesses, ‘Google Places’ offers a fine opportunity to put them on the map, literally. By getting registered at Google Places, small businesses get a chance to promote their daily business leads, new promotions and announcements. More than 50 million companies are already registered at Google Places and the rest are on their way to embrace it. With terrific page rank techniques and algorithms, Google has gained the respect which envies many of its rivals. Experts believe that to convince the rest of the people to switch to e-commerce, Google can play its role. Google Places is perhaps the first step towards it.


Google, as a company, does not stint-on its efforts to serve people better. It continues to bring innovative and exciting features to serve the biggest chunk of people, which according to certain reports are believed to have crossed the barrier of one billion and are spread around the globe. Despite the allegation of being unable to maintain privacy and censorship, the online users all around the world didn’t quit using Google Search Engine and the other services provided by it.

Susan Smith is a online wholesale directory and B2B marketing expert. She writes frequently on the topics related to wholesalers, UK distribtuors and trade suppliers.