“Email marketing is one of the most effective marketing channels available, allowing you to reach a wide audience and offering proven results. E-newsletters are particularly useful as a tool for communicating with customers, building engagement, driving traffic, and directing customers to key content.”
Tag Archive for newsletter
So you want to start your own newsletter, but think that the newsletter services that are out there are to expensive? Well, there’s a free and simple solution to this. All you really need is an email software, such as MS Outlook Express or similar, and preferably a little bit of HTML knowledge. However, I’ve put together a simple, and easy to use, template that you’re welcome to download and use ([download id=”3″]).
To start off you need to create your template. You do this the same way that you create a website, using HTML (Hyper Text Markup Language). Hopefully you already know the basics of it, but if you don’t it’s still quite easy to learn. Or, if you can’t be bothered to learn, you can download the template I made ([download id=”3″]).
What you need to remember is that if you intend to use CSS code to style your template you’ll need to insert it directly into the HTML code, as linking to an external stylesheet may not work work with all email software (especially online services such as Gmail and Hotmail could have problems with it).
There is a similar problem with pictures. You need to keep your pictures on your server, and then insert them in your newsletter by writing the entire search path. This way you’ll avoid any broken pictures.
Inserting the template into your email software
Now that you have your template it’s time to insert it into your email software. I have been using MS Outlook Express for this tutorial, but it will most likely be pretty much the same with other email software out there.
Open your email program. Choose Tools in the menu, and then Options. Click on the tab that says Write. There you will have to check the box that says E-mail, thereafter you click Choose (which you’ll find to the right of the box you just checked). Look for your template and choose it. Save your changes and then click ok.
When you’re done with this you’re basically finished. Next time you’ll open up a new message, you’ll see your template already there. You can change the text as much as you want, add or delete. My suggestion, however, is that if you have any information you would like to be permanent in your newsletter, you should enter that into your template before you insert it into your email program.
This is what it will look like when you open a new message and your template shows. Simple design, and very easy to use!
Hopefully this article/post has been of use to you. You’re more than welcome to download and use the template I’ve made available for you here. If you have any questions, or perhaps any other input in to this topic, I would be happy to see your comments.
Download the template here: [download id=”3″]