Tag Archive for social media

What Mobile Marketing Can Do For Your Company

Were you aware that SMS messages are received and viewed within four minutes on average? This makes it pretty obvious that if you have not yet considered mobile marketing, this might be just what your company needs. Read this article for more great information just like this example.

Invest some time and effort into making your mobile marketing technique personal and customizable. If you are creating an application, make it unique and simple to use and consider providing customers with relevant customization options. If you are not creating a full blown application, at least make your mobile communications engaging and enjoyable.

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.

If you are making use of mobile marketing – send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself. Customers are busy people, and may forget what they had wanted to do without a reminder from you.

Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you’re sending out via mobile marketing, make sure you’re including an unsubscribe link so that people can opt out if they choose.

If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

In conclusion, there is a lot to learn about mobile marketing and a lot that you can do to help spread the word about your organization. Use the advice provided to you and use it in a way that works for you. Ideally, you can hit your target market with the utmost of accuracy.

5 things you can do to drive traffic to your blog

Blogs have been aroung for a while now. It’s not an understatement to say that almost everyone has a blog. The problem is that there are so many blogs that it is difficult to get heard. How do you get people to find your blog when there are millions of other blogs out there, and hundreds of them are about the same thing as your blog? Here is what you can do …

1. Fresh content – make sure you post new content on a regular basis. It doesn’t have to be every day, but the important thing is to make it regular. Try posting at least once a week.

2. Social Networking – you are probably already on some of these social media sites, like Facebook, Twitter, Tumblr and even Instagram. Use your presence there to promote your blog. Whenever you post something new on your blog, make sure to share it with your friends.

3. Visit other blogs – find other blogs with the same or similar topic as your blog and post comments. Often you will be able to attach a link to your own blog, and this will help other people find your blog.

4. Join forums – forums can be great places to connect with other people who share your interests. Find forums for your particular interests, or at least forums that concern the topic of your blog. Make sure to create a good signature as this will show everytime you write something in the forum. The more active you are, the more exposure your link will get.

5. Viral marketing – spread the word! Mention your blog whenever you get the chance. Talk to friends, to family, add a link to your blog to your emails and so on. Never underestimate the power of word of mouth.

These are just 5 things you can do to drive traffic to your blog. There are many more ways, but these are the ones I would recommend starting off with. Good luck!

7 Steps For a Successful Social Media Strategy

According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

So how exactly do you develop this strategy?

Read the rest of the article at Social Media Examiner!

7 Reasons Why Your Business Must Hire A Social Media Manager

“I was recently speaking to a Business Owner who had decided to hire a Social Media Manager to manage all their Social Media for them. Now the interesting thing was that the business had initially tried to do the work themselves. However, it was only after a few weeks of ‘messing things up’ that they […]”

Read the rest of this brilliant article here!

What is Social Media Marketing?

What Is Social Media Marketing?

By: Socialfactory

If you fall into any one of the following categories, like:

  • the ones who don’t know much or anything about social media,
  • the ones who are interested but don’t know how to use it and
  • those who don’t believe in the value that a social media strategy can bring to any site or business

you must read this article to know how big a deal is social media and the enormous benefits of social media marketing.

Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences. This is typically done via the Internet and mobile communications networks. Today this practice is being enjoyed by executives and professionals for brand exposure and marketing.

Do you make these mistakes to market your brand or services?

  • Use Yellow page ads that cost thousands of dollars, yet bring in little new business?
  • Spend money on direct mailers that also have limited results.
  • How about money spent on print advertising. How effective is it?
  • Are you spending lots of money optimizing your website but still have little traffic.
  • Spend money on Pay Per Click Advertising Campaigns, with limited results.

Can you improve your business if you know:

  • What is being said about you.
  • What your customers think about your product or service.
  • What your customers really want.
  • What your competitors are doing.
  • How to stay up to date with the latest trends and developments.
  • How to make your business more profitable.

Nothing provides a better return on investment than having a network of people raving about you and it doesn’t matter what product or service you sell. So let’s have a look onto the benefits of social media viral marketing.

The value of Marketing through Social Media Channels

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. It is a powerful strategy that will get you links, attention and massive amounts of traffic.

What are the benefits?

It’s natural. No doubt you get natural links, your website is exposed to a large number of people. This differs from paid advertising which has overt commercial overtones.

It’s defensible. Social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

It’s low-cost/high returns. Costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

About the Author

So this is the high time to consider the importance of this emerging trend of social media applications . If you really want to get benefits from this massive channel look nowhere than http://www.inkatechnology.co.uk

(ArticlesBase SC #841087)

Article Source: http://www.articlesbase.com/What Is Social Media Marketing?