Tag Archive for email

A few simple and easy-on-the-wallet ways to market your website

So you have your website. You are happy with it. It looks good, and the content of your site is relevant. So how do you get people to visit your website?

There are several ways to do this. You have your SEO, i.e. Search Engine Optimization, which basically is about adapting your website to the different search engines’ criteria. This is not always an easy thing to do, since it requires a lot of work and research. The one search engine where most people want to rank high in is Google, but Yahoo and MSN Live are popular as well. I am not going to talk about SEO since that is a pretty complicated subject on its own.

The question is what else you can do to improve your visitor rate and in the process also your search engine rank. I will give you a short list below:

Link in e-mail
This is a simple one. Every time you send an e-mail to anyone you should put your website address in your signature. Creating a signature is easy, and it can be an effective tool to make people visit your website.

Link on business card
If you have a business, you should definitely have a business card. Your business will show the information you want to share, including your website address. Be generous with your business card. It is a cheap investment. Give it out to people you consider possible client, or even just good contacts. Make sure that your business card looks professional as it will increase the chances that the recipient will keep it and also visit your website. However, if you want to keep your costs even lower, even a “home-made” business card is better than no business card.

Link in letter head or foot
If you have a business it is also important that you create a letter head or letter foot or both. Do not forget to put your website address in among the rest of your contact information.

Forums
Do you participate in forums of any kind? Remember then that you can create your own personal signature. Usually you can add a website link, sometimes even more than one. This will also give you valuable inbound links to your website, which the search engines will credit you for.

In conclusion, there are so many different ways to spread your website address. I have just mentioned a few. It is your own imagination that sets the limits. Just remember, you do not have to spend a fortune on buying ad space in magazines and newspapers, or buy 30 seconds during the Super Bowl. Even with a tight budget you can reach success. It might just take a little more effort and time.

Tutorial: Create your own newsletter

So you want to start your own newsletter, but think that the newsletter services that are out there are to expensive? Well, there’s a free and simple solution to this. All you really need is an email software, such as MS Outlook Express or similar, and preferably a little bit of HTML knowledge. However, I’ve put together a simple, and easy to use, template that you’re welcome to download and use (Newsletter template (1019)).

Let’s begin

To start off you need to create your template. You do this the same way that you create a website, using HTML (Hyper Text Markup Language). Hopefully you already know the basics of it, but if you don’t it’s still quite easy to learn. Or, if you can’t be bothered to learn, you can download the template I made (Newsletter template (1019)).

What you need to remember is that if you intend to use CSS code to style your template you’ll need to insert it directly into the HTML code, as linking to an external stylesheet may not work work with all email software (especially online services such as Gmail and Hotmail could have problems with it).

There is a similar problem with pictures. You need to keep your pictures on your server, and then insert them in your newsletter by writing the entire search path. This way you’ll avoid any broken pictures.

Inserting the template into your email software

Now that you have your template it’s time to insert it into your email software. I have been using MS Outlook Express for this tutorial, but it will most likely be pretty much the same with other email software out there.

Open your email program. Choose Tools in the menu, and then Options. Click on the tab that says Write. There you will have to check the box that says E-mail, thereafter you click Choose (which you’ll find to the right of the box you just checked). Look for your template and choose it. Save your changes and then click ok.

Unfortunately the software I use is in Swedish, but you should be able to follow my instructions anyway with no difficulty.

When you’re done with this you’re basically finished. Next time you’ll open up a new message, you’ll see your template already there. You can change the text as much as you want, add or delete. My suggestion, however, is that if you have any information you would like to be permanent in your newsletter, you should enter that into your template before you insert it into your email program.

The result

This is what it will look like when you open a new message and your template shows. Simple design, and very easy to use!

Download

Hopefully this article/post has been of use to you. You’re more than welcome to download and use the template I’ve made available for you here. If you have any questions, or perhaps any other input in to this topic, I would be happy to see your comments.

Download the template here: Newsletter template (1019)