Personal data – What is it?

Personal data is information and assessments that can be linked directly or indirectly to an individual, i.e. the data subject.

 

Personal data includes name, gender, age, address, phone number (for personal or work use), credit card transactions, social security number etc. But we must also remember that, for example, IP addresses and encryption keys in many cases can be linked to individuals, and thus may be considered as personal data. Personal data also includes behavioral information such as where you shop, what you watch etc (often referred to as profiling).

 

Sensitive personal data is information on race or ethnicity, political, philosophical and religious beliefs, health conditions, sexuality, membership in unions, criminal matters. In addition, it includes genetic and biometric information when General Data Protection Regulation (GDPR) comes into effect on May 25, 2018.

Electronic data interchange

Electronic data interchange (EDI) is an electronic communication method that provides standards for exchanging data via any electronic means. By adhering to the same standard, two different companies or organizations, even in two different countries, can electronically exchange documents (such as purchase orders, invoices, shipping notices, and many others). EDI has existed for more than 30 years, and there are many EDI standards (including X12, EDIFACT, ODETTE, etc.), some of which address the needs of specific industries or regions. It also refers specifically to a family of standards. In 1996, the National Institute of Standards and Technology defined electronic data interchange as “the computer-to-computer interchange of strictly formatted messages that represent documents other than monetary instruments. EDI implies a sequence of messages between two parties, either of whom may serve as originator or recipient. The formatted data representing the documents may be transmitted from originator to recipient via telecommunications or physically transported on electronic storage media.” It distinguishes mere electronic communication or data exchange, specifying that “in EDI, the usual processing of received messages is by computer only. Human intervention in the processing of a received message is typically intended only for error conditions, for quality review, and for special situations. For example, the transmission of binary or textual data is not EDI as defined here unless the data are treated as one or more data elements of an EDI message and are not normally intended for human interpretation as part of online data processing. EDI can be formally defined as the transfer of structured data, by agreed message standards, from one computer system to another without human intervention.

What is personal data?

Personal data can be observed, inferred and/or derived.

Personal data is a piece of information or assessment of it that can be linked to you as an individual. It includes name, personal identity number, address, telephone number, E-mail, iris pattern, credit card information etc.

Sensitive personal data includes information on race or ethnicity, political, philosophical and religious beliefs, health conditions, sexuality, membership in associations or criminal matters.

Observed personal data about your behavior like “What and how do you shop?” – “What do you watch on TV?” – “Where are you going?” – “What are you searching for on the Internet?”

The Law of Compounding

If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

The Future of Mobile

Users are no longer happy with cookie-cutter relationships with their apps. They want personalized experiences and app content that maps to their preferences, needs and locations. They know you have data on them, and as long as you respect and protect their privacy, they are OK with letting you use it to create a better experience. The problem is businesses are not thinking big when it comes to meeting those expectations …

Think about it!