Tag Archive for spam

What Mobile Marketing Can Do For Your Company

Were you aware that SMS messages are received and viewed within four minutes on average? This makes it pretty obvious that if you have not yet considered mobile marketing, this might be just what your company needs. Read this article for more great information just like this example.

Invest some time and effort into making your mobile marketing technique personal and customizable. If you are creating an application, make it unique and simple to use and consider providing customers with relevant customization options. If you are not creating a full blown application, at least make your mobile communications engaging and enjoyable.

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.

If you are making use of mobile marketing – send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself. Customers are busy people, and may forget what they had wanted to do without a reminder from you.

Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you’re sending out via mobile marketing, make sure you’re including an unsubscribe link so that people can opt out if they choose.

If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

In conclusion, there is a lot to learn about mobile marketing and a lot that you can do to help spread the word about your organization. Use the advice provided to you and use it in a way that works for you. Ideally, you can hit your target market with the utmost of accuracy.

The Art of Commenting

Commenting on other people’s blogs is surely an art that very much under estimated. In the field of SEO you often read and here about how important it is to not only write a lot in your own blog, but also comment other’s blog posts. This in order to, hopefully, spread your links to as many websites as possible. This is all good and true!

However, it seems not everyone finds this an easy thing to do. Why? You’d think writing a short (or long if that’s what you’re in to) comment on someone else’s blog post would be simple. For instance “Great post!” or “Good point, but I think …” or even “No, you’re completely wrong, because …”. Keep it simple, or perhaps ellaborate a bit. What you should never do (if you want your comment to be published) is to spam (it’s spelled SPAM). This is a NO-NO!!!

Unfortunately this is a very common problem. People think it’s ok to just pick a random blog post and use comments to promote their products, websites or whatever spammy message they might want to defile your blog with. Let’s face it, SPAM has become such a big problem that rather than having to deal with it, blog owners choose to remove the possibility to comment all together. This is a very sad development, as comment are often the best if not the only way to find out what the readers think of the stuff you write.

I’m sure that many, me included, are sick and tired of having to delete / block comments from their blogs. The question is, what can we do to change this? I would love to get your input on this subject.