Digital is easy. Digital is fast. But if I’m honest? Digital is often a bit… sterile. We live in a world where we can snap 500 photos of our lunch and delete 499 of them without a second thought. But there’s a reason why so many of us are heading back to the darkroom, or…
Author: Jörgen Broström
JB has been active as a web and graphic designer since 1996, and has been an entrepreneur since 2000. His experience includes ecommerce, marketing, events as well as graphic design. His clients over the years includes small and medium sized companies, as well as government institutions and municipal tourist boards.
The AI Influencer Money Myth: What They Never Tell You
Everyone’s selling the dream. Nobody’s explaining the math, or what you’re actually supposed to sell. Scroll through any entrepreneurship feed right now and you’ll see it: “I made $12,000 last month using AI influencers.” The claim sounds precise. It sounds credible. And it leaves out virtually everything that actually matters. The pitch is seductive because…
“The Best Camera Is the One You Have With You.” – Chase Jarvis
At first, this quote might sound like a concession – like a polite way of saying “Just do your best with what you’ve got.” But in truth, this line from Chase Jarvis is a rallying cry for creativity over gear obsession. It reminds us that photography isn’t about what’s in your hand – it’s about…
“A Portrait Is Not Made in the Camera but on Either Side of It.” – Edward Steichen
This quote by Edward Steichen is a masterclass in a single sentence. It reminds us that a portrait is never just about gear, lighting, or technical perfection – it’s about connection. Steichen, one of the pioneers of modern portrait photography, knew that the soul of a portrait comes from what happens between two people: the…
Mastering TTL Metering: What It Is and How It Works in Photography
If you’ve ever wondered how your camera knows how to expose a scene properly, the answer often lies in a system called TTL metering, short for Through-The-Lens metering. This smart exposure system plays a crucial role in both natural light and flash photography. Understanding TTL metering will help you take more control of your images…
“If Your Pictures Aren’t Good Enough, You’re Not Close Enough.” – Robert Capa
Robert Capa wasn’t just speaking about physical distance when he said this – though that’s certainly part of it. He was urging photographers to go deeper, closer, and more personal with their work. Known for his frontline war photography, Capa understood that the most compelling images aren’t shot from the sidelines. They’re captured when the…
The Rule of Odds: Why Odd Numbers Make for Stronger Compositions
In photography, composition is everything – and one surprisingly effective technique is the Rule of Odds. This simple principle suggests that images with an odd number of elements (typically 3, 5, or 7) are more visually engaging and natural to the viewer’s eye than those with even numbers. But why does this work, and how…
Photographing Contrast: Playing with Light and Dark for Dramatic Effect
Contrast is one of photography’s most powerful storytelling tools. By playing with the differences between light and dark, color and tone, or even subject matter, you can create images that are bold, emotional, and visually striking. Whether you’re shooting in black and white or full color, understanding how to use contrast can elevate your photography…
“You Don’t Take a Photograph, You Make It.” – Ansel Adams
This quote from Ansel Adams isn’t just clever wordplay – it’s a powerful reframe that separates casual snapshots from intentional photography. At first glance, it might sound like semantics. But dig a little deeper, and you’ll see this simple line carries a challenge: to move from passive observer to active creator. The Myth of the…