Author Archives: Jörgen Broström

About Jörgen Broström

JB has been active as a web and graphic designer since 1996, and has been an entrepreneur since 2000. His experience includes ecommerce, marketing, events as well as graphic design. His clients over the years includes small and medium sized companies, as well as government institutions and municipal tourist boards.

How to Create Professional Photos of Your Products?

Posted by Jörgen Broström

Creating professional photos of your products is key to driving sales and increasing customer engagement. Investing in a good camera, proper lighting, and a quality background can help you create the perfect product photos. With a bit of practice and the right tools, you can produce high quality product photos that will help you take your business to the next level.

1. Introduction

Creating professional photos of your products is not as difficult as it may seem. With the right equipment and a few tips, you can take great photos that will help you to showcase your products in the best light. Firstly, invest in a good camera and lighting equipment. A DSLR camera and basic lighting set-up will help you to capture images with high quality and depth. Secondly, it’s important to create a backdrop that will make your product stand out and look professional. Choose a solid color that will bring out the details of your product, or opt for a patterned background to give your photos a unique look. Finally, take your time and experiment with different angles and perspectives to get the shot that you want. With a bit of practice and a good eye, you will be able to create professional photos of your products that will help you to promote your business and boost sales.

2. Choosing the Right Camera and Settings

Creating professional photos of your products is an important part of marketing them effectively. To get the best results, you should choose a camera that can capture high-quality images and use the right settings. High-end cameras usually have more advanced capabilities and can be used to capture professional photos. For example, DSLRs have a wide range of lenses, shutter speeds, and ISO settings, allowing you to achieve the best image quality. Additionally, they also come with a host of features such as autofocus, white balance, and metering, which can help you get the most out of your photos. If you’re on a budget, mirrorless cameras can also provide great results and are often lighter and more compact than DSLRs. You should also consider the type of product you’re trying to photograph, as this will help you determine the right settings. For instance, if you’re taking product shots of small items, you’ll need a macro lens to capture the details. You may also want to use a tripod to keep the camera steady and a diffuser to soften the light. Finally, use a photo editing program to enhance the colors and contrast of your photos. With the right camera and settings, you can create professional photos of your products that will stand out from the crowd.

3. Preparing the Product for Photography

There are few steps you can take to ensure that your photos look professional. First, you need to make sure that the products are clean and free of any debris. Dust, fingerprints, and other blemishes can be distracting to the viewer and take away from the professional look you’re trying to achieve. Second, you need to make sure that the items are properly lit. Natural lighting is often the best option, especially for larger items. If you’re using artificial lighting, make sure that it’s not too harsh and that it doesn’t create shadows or glare. Finally, you need to make sure that the photos are well-composed. Make sure that the product is the focus of the photo and that any other elements in the frame, such as props, are there to enhance the product. With these steps in mind, you can create professional photos of your products and make a lasting impression on your potential customers.

4. Setting up the Photography Space

To get started, you’ll need to set up a photography space in your home or office. Here are some tips to help you create the perfect space: choose the right camera, invest in good lighting, select a backdrop, and make sure your space is organized and clutter-free. With the right equipment and a few simple steps, you’ll be able to create professional photos of your products in no time.

5. Taking Perfect Product Photos

When you’re trying to sell your products online, the quality of your photos can make or break your sales. Professional-looking product photos can help you attract more customers and increase your sales. To create perfect product photos, start by choosing the right background and lighting. Use a plain background that won’t distract from the item, and make sure the lighting is soft and even. You don’t want harsh shadows or bright spots. Then, be sure to use the right camera settings for your product. Use a higher resolution for close-up shots, and a lower resolution for photos taken from farther away. Lastly, use post-processing tools to edit your photos and make any necessary adjustments. With the right tools and techniques, you can easily create professional, high-quality product photos that will help you stand out from the competition.

6. Editing Your Photos for Professional Quality

When it comes to creating professional-looking photos of your products, there are a few key steps you should take. To begin with, you’ll want to make sure you have the proper lighting. Natural lighting or studio lighting is the best option for product photos, as it will give you the clearest and most vibrant images. Additionally, you should consider using a tripod to ensure the camera is level and steady when shooting your products. This will help you avoid any blurry or shaky photos that could diminish the quality of your images. Once you’ve taken your photos, you can begin the editing process. This is where you can make some adjustments to your pictures to make them look more professional. You can use photo editing software to adjust the brightness, contrast, and saturation of your photos, as well as crop and adjust the size of your images. By taking the time to properly edit your photos, you can ensure that your product images look great and help you stand out from the competition.

7. Conclusion

Having professional product photos is essential to making sales and gaining customers. If you want to make a good impression, ensure that the images you use are of the highest quality. With the right equipment and knowledge, anyone can create eye-catching, professional photos of their products. Make sure you have the right camera and lighting, consider a tripod for stability, and experiment with angles and backgrounds to get the best results. Additionally, you may want to consider hiring a professional photographer if you have the budget. Professional photos will help your products stand out and will make your business look more credible. With the right resources, you can create amazing, high-quality photos that will help your products sell.

The top 5 lenses for capturing stunning natural scenery

Posted by Jörgen Broström

Capture unforgettable moments of stunning natural scenery with the right lens. Here are the top 5 lenses recommended for natural scenery photography: wide angle lens, super telephoto lens, tilt-shift lens, macro lens, and fisheye lens. With the right lens, you can capture beautiful details and sweeping landscapes with ease.

1. Introduction

When it comes to breathtaking shots of nature, you need the right lens to capture stunning shots. Whether you’re standing on a mountain peak or shooting a sunset at the beach, these five lenses will ensure you can capture the beauty of the natural world. First, the Canon EF 16-35mm f/2.8L III USM Lens is well-suited for wide-angle landscapes. Second, the Tamron SP 15-30mm f/2.8 Di VC USD G2 is an ideal lens for capturing stunning sunsets and sunrises. Third, the Sigma 12-24mm f/4 DG HSM Art Lens is an excellent choice for shooting sweeping vistas. Fourth, the Canon EF 100-400mm f/4.5-5.6L IS II USM Lens is perfect for capturing wildlife and birds. Finally, the Nikon AF-S NIKKOR 14-24mm f/2.8G ED is great for capturing close-up shots of landscapes. Each of these lenses take your natural photography to the next level, giving you the opportunity to capture stunning images of the great outdoors.

2. What is Natural Scenery?

If you’re looking to capture stunning natural scenery, you’ll need the right tools. Whether you’re a professional photographer or just want to take some beautiful pictures during your next outdoor adventure, having the right lenses is essential. Here are the top 5 lenses for capturing stunning natural scenery: the Canon EF 24-70mm f/2.8L II USM, the Nikon AF-S NIKKOR 16-35mm f/4G ED VR, the Sony FE 16-35mm f/2.8 GM, the Fujifilm XF 16-55mm f/2.8 R LM WR and the Sigma 24-105mm f/4 DG OS HSM. Each of these lenses is well-equipped to handle the challenging conditions of the outdoors and will help you capture the perfect shot. With their wide range of focal lengths, great low-light performance and sharp optics, these lenses will help you capture the beautiful natural scenery you’ve been dreaming of.

3. Lens #1: Wide-Angle Lenses

Wide-angle lenses are the perfect choice for capturing stunning natural scenery, and there are many excellent options to choose from. From the mighty Canon EF 11-24mm f/4L USM to the lightweight Sony FE 12-24mm f/4G, there are plenty of superb lenses that can help you capture breathtaking landscapes. If you’re looking for an affordable option, the Nikon AF-S DX 16-80mm f/2.8-4E ED VR is a great option, offering excellent sharpness and distortion control. And for a more pro-level choice, the Sigma 14-24mm f/2.8 DG HSM Art is an excellent choice, offering excellent resolution and contrast. Finally, for a truly versatile wide-angle lens, the Tamron SP 15-30mm f/2.8 Di VC USD G2 has all the features you need and more. With any of these lenses, you can be sure to capture stunning natural scenery with ease.

4. Lens #2: Telephoto Lenses

From wildlife photography to cityscapes, the right telephoto lens can make all the difference when it comes to capturing stunning natural scenery. If you’re looking for the best lenses for capturing breathtaking nature scenes, these top five picks are sure to help you take your photography to the next level. First, there’s the Tamron SP 150-600mm F/5-6.3 Di VC USD G2 lens. This lens is ideal for capturing wildlife and birds in their natural habitats, as it offers a great focal range and image stabilization. The Canon EF 200-400mm F/4L IS USM lens is the perfect choice for capturing detailed shots of distant subjects. Its impressive zoom range and fast aperture make it a great choice for capturing long-distance shots. Third, the Tamron SP 70-200mm F/2.8 Di VC USD G2 is a great choice for capturing landscapes, offering a high-quality image in all kinds of light conditions. Next up is the Sigma 150-600mm F/5-6.3 DG OS HSM | Sports lens, which is an excellent choice for sports and wildlife photography. Finally, the Sigma 120-300mm F/2.8 DG OS HSM | Sports lens is perfect for capturing fast-moving subjects and offers the most advanced optical technology for stunning landscapes. Whether you’re a budding photographer or a seasoned pro, these five lenses will help you capture stunning natural scenes with ease.

5. Lens #3: Fisheye Lenses

If you are looking to capture beautiful natural scenery, then a fisheye lens is the perfect choice. Its unique curved design and wide-angle perspective make it ideal for capturing expansive landscapes and wide vistas. From towering mountains and pristine rivers to sweeping beaches and lush forests, a fisheye lens can bring out the beauty of any scene. Here are the top 5 fisheye lenses for capturing stunning natural scenery: the Nikon 8-15mm F4, the Samyang 8mm F2.8, the Sigma 8mm F3.5, the Rokinon 8mm F3.5, and the Tokina 10-17mm F3.5-4.5. Each lens offers a different focal length and aperture setting, giving you the flexibility to capture the perfect shot. Whether you are shooting with a DSLR or mirrorless camera, these lenses will help you create stunning images that showcase the splendor of the natural world.

6. Lens #4: Macro/Micro Lenses

When it comes to capturing stunning natural scenery, macro/micro lenses are ideal for bringing out the intricate details of your subject. From the captivating beauty of a flower close up, to the majesty of a mountain range, the right macro/micro lens can make all the difference. Here are the top five macro/micro lenses for capturing incredible natural scenery: the Canon EF 100mm f/2.8L, the Nikon AF-S VR Micro-NIKKOR 105mm f/2.8G IF-ED, the Sony FE 90mm f/2.8 Macro G OSS, the Tamron SP 90mm f/2.8 Di VC USD and the Sigma 105mm f/2.8 EX DG OS HSM. All of these lenses offer stunning sharpness and detail, along with fast and silent autofocus, allowing you to capture those perfect moments. With each lens, you can get close up to your subject and capture even the tiniest of details, creating images with stunning clarity and depth. With these top five macro/micro lenses, you can capture the beauty of nature in all its glory.

7. Lens #5: Prime and Zoom lenses

When it comes to capturing stunning natural scenery, having the right lenses can make all the difference. Prime lenses are great for capturing landscape shots with precision and detail, while zoom lenses offer a great range of focal lengths and the flexibility to capture a variety of images in a single shot. Here are our top 5 lenses for capturing beautiful natural scenery: 1. The Canon EF 24-70mm f/4L IS USM – this zoom lens offers a range of 24-70mm and its f/4 aperture is perfect for capturing beautiful outdoor scenes. This lens is great for capturing both wide-angle and telephoto shots. 2. The Sigma 70-200mm f/2.8 EX DG OS HSM – this lens offers a range of 70-200mm, making it perfect for capturing distant subjects in detail. With its f/2.8 aperture, this lens is also great for capturing low-light shots. 3. The Tamron 24-70mm f/2.8 Di VC USD – this lens offers a range of 24-70mm and its f/2.8 aperture is perfect for capturing beautiful outdoor scenes. This lens also features Tamron’s Vibration Compensation technology, which helps to reduce camera shake when shooting handheld. 4. The Tokina 11-16mm f/2.8 AT-X Pro DX – this lens offers a range of 11-16mm and its f/2.8 aperture is perfect for capturing stunning wide-angle shots. This lens is great for capturing landscapes and architecture shots. 5. The Canon EF 17-40mm f/4L USM – this lens offers a range of 17-40mm and its f/4 aperture is perfect for capturing beautiful outdoor scenes. This lens is great for capturing landscapes, street photography, and architecture shots. Whether you’re looking for a prime lens for capturing stunning landscape shots or a zoom lens for capturing a variety of images in a single shot, these lenses will help you capture stunning natural scenery. With the right lenses in your camera bag, you’ll be ready to capture beautiful natural scenery no matter where your travels take you.

8. Conclusion

With the right lenses, you can capture stunning natural scenery. There are many lenses available on the market, but these five lenses stand out for their quality and performance in capturing beautiful pictures of nature. The first lens is the Canon EF 24-105mm f/4L IS II USM Zoom Lens, which is an excellent all-around lens for capturing landscapes and other natural scenes. The second lens is the Sigma 18-35mm f/1.8 DC HSM Art Lens, which is a great choice for capturing the details of the natural world. The third lens is the Tamron SP 70-200mm f/2.8 Di VC USD G2 Lens, which is perfect for capturing stunning bird’s-eye-view shots of natural landscapes. The fourth lens is the Nikon AF-S 24-120mm f/4G ED VR Lens, which is great for shooting wide-angle shots of nature. Finally, the fifth lens is the Tamron SP 15-30mm f/2.8 Di VC USD G2 Lens, which is perfect for capturing stunning close-up shots of nature. These five lenses are the perfect combination for capturing stunning natural scenes.

What you need to know to start shooting street photography

Posted by Jörgen Broström

Street photography captures everyday life in public areas, like streets, markets and parks. To get started, you need a camera and a willingness to observe your surroundings. You also need to understand the laws and ethics of street photography to avoid legal issues or upsetting people. With practice and patience, you can create stunning photos and capture unique moments.

Street photography Glasgow

1. Introduction to Street Photography

If you’re interested in street photography, you’re probably wondering what you need to know to get started. First, you’ll need to understand the fundamentals of taking great photos. This includes having an eye for composition, being able to use your camera’s settings to get the best results, and having an understanding of the post-processing techniques you can use to enhance your images. You’ll also need to get comfortable with approaching strangers and taking candid shots of them without their permission. Finally, you’ll need to learn the basics of photo editing software so you can make the most of your images. With a little practice and dedication, you’ll be well on your way to becoming a successful street photographer.

2. Essential Gear for Street Photography

Street photography can be an intimidating art form to master, but if you get the right gear and know how to use it, you can start capturing stunning shots of everyday life in no time. To get the most out of it, it’s important to understand the basics of photography, such as shutter speed, aperture, ISO, and white balance. In addition, having a good understanding of composition and light can help you create unique and inspiring images. Once you have a handle on the fundamentals, it’s time to pick up the essential gear for street photography. A quality digital camera is a great place to start, as it will give you the flexibility to adjust settings and experiment with different techniques. A good lens is also essential, as it will allow you to capture a wide range of images and get close to your subject. A compact camera can also be useful for shooting candid or discreetly, as it is less conspicuous than a larger camera. Finally, don’t forget to bring a tripod and extra memory cards, as these can come in handy for taking longer exposures or for capturing a larger number of images. With the right gear and a good understanding of photography basics, you’ll be well on your way to becoming a street photography pro.

3. Tips and Techniques for Street Photography

To begin shooting street photography, you’ll need to be aware of the basics of photography and the techniques that work best when capturing people in public spaces. First and foremost, you’ll need to understand the fundamentals of photography such as aperture, shutter speed, ISO, and composition. You’ll also need to be aware of the laws that govern shooting in public places so you don’t break any rules. Additionally, you should learn how to be unobtrusive and respectful of the people you’re photographing. You might also want to invest in a quality camera and lens, as well as other equipment such as a tripod and flash. Finally, you should make sure you have a good understanding of the environment you’re shooting in and the people in it. With the right knowledge and equipment, you can start to capture amazing street photography.

4. Post-Processing and Editing Street Photography Images

Before you can start shooting street photography, you need to know the basics. First, you need to understand the local laws and regulations to ensure you’re not in violation of any codes. Make sure to also research the customs and culture of the area you’ll be shooting in, as this will help you interact with your subjects in a respectful way. Additionally, you should familiarize yourself with the camera settings and features you will use, such as aperture, shutter speed, and ISO, as these will dictate the look and feel of your images. Finally, it is important to be aware of your surroundings and to be prepared for any situation. The more you know about the place you’re shooting in, the easier it will be to capture the perfect street photograph.

5. How to Share your Work as a Street Photographer

If you’re interested in getting into street photography, you need to be aware of what’s required. Start by researching the genre and learning the basics. You should familiarize yourself with the different types of street photography, the equipment that’s needed, and the ethics of the craft. You should also understand the power of presenting your work in the right way. It’s important to consider the different platforms and options available for showcasing your work. You can use social media, a website, or even a physical gallery to share your street photography. Once you have an understanding of the basics, you can start shooting. Set up a plan and begin to practice. Learn from your mistakes and have fun with it. Street photography is an art form that takes time and dedication to perfect. With the right knowledge and preparation, you can be well on your way to becoming a successful street photographer and sharing your work with the world.

6. Conclusion

Street photography requires a certain level of confidence and courage. To be successful, you should familiarize yourself with the basics of shooting street photography and its technical aspects. You should know what kind of camera you need, the basic settings, and the best techniques to capture your images. To add to that, you should also learn to be comfortable in the environment you are shooting in and be aware of your surroundings. Knowing the rules of the street, the laws, and the etiquette will also help you in avoiding any potential confrontation. Finally, always be respectful of your subjects and the environment you are shooting in. With that in mind, you will be well on your way to becoming a successful street photographer.

Colour vs black and white in photography

Posted by Jörgen Broström

Colour photography and black and white photography are two distinct styles of photography. Although both have the potential to be used in a creative and powerful way, there are also some differences between them when it comes to conveying emotion and tone. In this blog, we will explore how tonality plays an important role in the persuasive power of colour vs black and white photography.

When it comes to conveying emotion, colour photography has a huge advantage over black and white. The use of vivid hues can evoke strong emotions that can be incredibly persuasive when it comes to telling a story or making a point. Colour also adds depth to an image, as it adds layers of complexity that can help viewers engage with the message being conveyed.

Black and white photography, on the other hand, is often more subtle but can still be just as powerful in its own right. By taking away the distraction of colour, black and white allows viewers to focus more on the composition, lines and shapes within an image. This can create a sense of atmosphere that is particularly effective at conveying moods such as loneliness or nostalgia.

The tonality of an image is another factor that can influence how persuasive it is. Tonality refers to the range of lightness and darkness in a photograph, which can be used to draw attention to certain elements within an image or create a specific atmosphere. In colour photography, tonality can be used to emphasize certain colours or shades within an image; whereas in black and white photos it can create dramatic light contrasts that draw viewers’ eyes towards certain areas.

In conclusion, both colour photography and black and white photography can be incredibly powerful tools when it comes to conveying emotion and creating persuasive images. Tonality plays an important role in both types of photography; however the way in which it is used differs depending on whether you choose colour or black and white. Ultimately, whichever style you choose will depend on your creative vision for your project – but either way you’ll find yourself able to create compelling images that will speak volumes!

Photo contest: Prince Claus Seed Awards 2023

Posted by Jörgen Broström

Each year the Prince Claus Fund gives 100 Seed Awards to artists and cultural practitioners who are in the first five years of their careers.

With Seed Awards, we recognize emerging artists and provide initial support to the career development, creativity, and experimentation of cultural practitioners whose artistic work engages with pressing social and/or political issues within their own local context.

Prince Claus Seed Awards help emerging artists explore new perspectives and develop their practice on their own terms. Together with Mentorship and Impact Awards, their aim is to contribute to a world in which culture can exert its transformative power and lead to positive change.

The Open Call for Prince Claus Seed Awards is published once a year for artists/individuals from our working countries in Africa, Asia, Latin America, the Caribbean and Eastern Europe. Applications are screened for eligibility by the Prince Claus Fund and judged by external advisors. Seed Award recipients are announced in December each year. Recipients are free to invest the Award of 5,000 euro as they choose in the development of their artistic practice.

Prince Claus Seed Awards were partially made possible by British Council and Ing Yoe Tan Fund.

Deadline: 23 February 2023

Prize: $5000

Category: Emerging Artists

Entry fee: Free

Registration: Apply here

Fotomässan 2022 in Stockholm

Posted by Jörgen Broström

Fotomässan 2022Fotomässan 2022 that took place in Stockholm on December 2-4 turned out a real disappointment. I went there with great expectations. It’s been three years since the last one because of the pandemic. You would expect there to be a hunger for an event like this. You would expect all the big camera brands to be there to show the latest models, their new exiting tech. And of course you would expect there to be loads of visitors. None of this happened.

Yes, there were a few big camera brands like Sony, Fujifilm, Panasonic and Leica. Sigma was there to show a few lenses. But that was about it. No sign of Canon or Nikon. To add to the disappointment they all had tiny stalls. It was almost as if they didn’t want to be there in the first place.

All in all there was more open empty space than was covered with exhibition stalls.

The only interesting thing

Now, it wasn’t all bad. There were a few interesting talks worth listening to on the day I was there (Friday), and a few more interesting talks were planned for Saturday and Sunday as well.

Unfortunately a few interesting talks doesn’t really make it worth the cost of admission. The quality of this expo will have to improve greatly next year or we might have seen the last Fotomässan.