Archive for Social media

What is personal data?

Personal data can be observed, inferred and/or derived.

Personal data is a piece of information or assessment of it that can be linked to you as an individual. It includes name, personal identity number, address, telephone number, E-mail, iris pattern, credit card information etc.

Sensitive personal data includes information on race or ethnicity, political, philosophical and religious beliefs, health conditions, sexuality, membership in associations or criminal matters.

Observed personal data about your behavior like “What and how do you shop?” – “What do you watch on TV?” – “Where are you going?” – “What are you searching for on the Internet?”

The Law of Compounding

If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

The Future of Mobile

Users are no longer happy with cookie-cutter relationships with their apps. They want personalized experiences and app content that maps to their preferences, needs and locations. They know you have data on them, and as long as you respect and protect their privacy, they are OK with letting you use it to create a better experience. The problem is businesses are not thinking big when it comes to meeting those expectations …

Think about it!

A Word Of Warning, Google!

Google now wants to begin charging people for using YouTube. What’s behind this decision is completely beyond me! YouTube has hundreds of millions of users, millions each day. These users watch anything from short snippets of cats playing to whole movies. The sad reality is that most of the content on YouTube is pure rubbish, only a small percentage is actually worth watching. All of it is funded by advertising. Google makes millions, if not billions, of dollars in profit from this. Yet they now want to implement a fee for using already ad funded service.

A word of warning for Google … people will not pay for rubbish. A fee, however small, will cause your users to look elsewhere. The very day you begin charging this fee, you will see a host of competitors popping up offering the same service … for free! And not only that, when your users disappear so will your advertisers.

Think twice before you go ahead with this!

5 things you can do to drive traffic to your blog

Blogs have been aroung for a while now. It’s not an understatement to say that almost everyone has a blog. The problem is that there are so many blogs that it is difficult to get heard. How do you get people to find your blog when there are millions of other blogs out there, and hundreds of them are about the same thing as your blog? Here is what you can do …

1. Fresh content – make sure you post new content on a regular basis. It doesn’t have to be every day, but the important thing is to make it regular. Try posting at least once a week.

2. Social Networking – you are probably already on some of these social media sites, like Facebook, Twitter, Tumblr and even Instagram. Use your presence there to promote your blog. Whenever you post something new on your blog, make sure to share it with your friends.

3. Visit other blogs – find other blogs with the same or similar topic as your blog and post comments. Often you will be able to attach a link to your own blog, and this will help other people find your blog.

4. Join forums – forums can be great places to connect with other people who share your interests. Find forums for your particular interests, or at least forums that concern the topic of your blog. Make sure to create a good signature as this will show everytime you write something in the forum. The more active you are, the more exposure your link will get.

5. Viral marketing – spread the word! Mention your blog whenever you get the chance. Talk to friends, to family, add a link to your blog to your emails and so on. Never underestimate the power of word of mouth.

These are just 5 things you can do to drive traffic to your blog. There are many more ways, but these are the ones I would recommend starting off with. Good luck!