Archive for Marketing

What is personal data?

Personal data can be observed, inferred and/or derived.

Personal data is a piece of information or assessment of it that can be linked to you as an individual. It includes name, personal identity number, address, telephone number, E-mail, iris pattern, credit card information etc.

Sensitive personal data includes information on race or ethnicity, political, philosophical and religious beliefs, health conditions, sexuality, membership in associations or criminal matters.

Observed personal data about your behavior like “What and how do you shop?” – “What do you watch on TV?” – “Where are you going?” – “What are you searching for on the Internet?”

The Law of Compounding

If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

The Future of Mobile

Users are no longer happy with cookie-cutter relationships with their apps. They want personalized experiences and app content that maps to their preferences, needs and locations. They know you have data on them, and as long as you respect and protect their privacy, they are OK with letting you use it to create a better experience. The problem is businesses are not thinking big when it comes to meeting those expectations …

Think about it!

Growth hacking

growthhackingGrowth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream.

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.

Growth hacking is particularly important for startups, as it allows for a “lean” launch that focuses on “growth first, budgets second”. Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.

What Mobile Marketing Can Do For Your Company

Were you aware that SMS messages are received and viewed within four minutes on average? This makes it pretty obvious that if you have not yet considered mobile marketing, this might be just what your company needs. Read this article for more great information just like this example.

Invest some time and effort into making your mobile marketing technique personal and customizable. If you are creating an application, make it unique and simple to use and consider providing customers with relevant customization options. If you are not creating a full blown application, at least make your mobile communications engaging and enjoyable.

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.

If you are making use of mobile marketing – send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself. Customers are busy people, and may forget what they had wanted to do without a reminder from you.

Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you’re sending out via mobile marketing, make sure you’re including an unsubscribe link so that people can opt out if they choose.

If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

In conclusion, there is a lot to learn about mobile marketing and a lot that you can do to help spread the word about your organization. Use the advice provided to you and use it in a way that works for you. Ideally, you can hit your target market with the utmost of accuracy.